1+1 Media one of Ukraine's
largest media holdings with its production. It includes 8 TV
channels for various audiences, including the national TV
channel, 1+1.
The holding conducted a pitching initiative, where any
Ukrainian could submit video content ideas. A professional
jury then selected which ideas to bring to life and showcase
on the channels.
So, the challenge was to convey to people that their ideas could become a reality — they just needed to submit them for pitching
So, the challenge was to convey to people that their ideas could become a reality — they just needed to submit them for pitching
target audience — everyone
deadline — poor
budget — as a deadline
deadline — poor
budget — as a deadline
Having delved into the essence of the competition,
I discovered -> -> ->
From this, the main message and slogan emerged: -> -> ->
"Ideas should not stay in the table."
In the video, the story was narrated from the perspective of the
very table, visually portraying it through three characters
aimed at different target audiences of holding's main channels:
a teenage girl, a male vlogger, and a mother with a child. Each
of them faced external distractions from the creative process,
but they persevered because ideas should not stay on the shelf.